Planning begins before a crisis hits. The unexpected can happen to any company at any time. In a flash you can lose public confidence, and getting it back takes time. One of the most predictable aspects of crisis communications is how unpredictable the scenarios can be. In many cases, you can’t make this stuff […]
by Jeffrey Davis | Oct 26, 2022 The C-360 Agency, a full-service integrated communications agency specializing in marketing strategy, public relations, social media, digital strategy, and paid advertising, announced the hire of Samantha Waranch as PR Specialist. Waranch joins C-360 after living and working in Los Angeles for nearly 20 years. She held PR roles at Paramount Studios and agencies, including […]
At the heart of a business is its relationships—between coworkers, clients, and customers. To be effective, you need to get along with others and communicate clearly. Is there any communication method that’s more effective than the telephone? We’d like to make the case that there isn’t. EVOLVING COMMUNICATION For decades there were three ways […]
by Jeffrey Davis | May 11, 2022 The C-360 Agency, an integrated communications agency specializing in public relations, marketing, social media, digital strategy and advertising, today announced the hire of Meghan Waite as account manager. In her new role, Waite is responsible for building and executing best-in-class B2B and B2C marketing strategies for the agency’s clients. Waite joins C-360 from Stanley Black & […]
It’s incredibly common for people and companies to (mistakenly) use “marketing” and “advertising” interchangeably. But they are indeed different. If we were to use an analogy, think of marketing as the horse and advertising as the cart. To go anywhere, one clearly belongs in front of the other, and when things start to get off […]
Life and well-being are all about balance. We spend much of our time and energy searching for it, whether it’s in our diets, our relationships or our budgets. But it’s not a static goalpost, which makes this pursuit all the much harder. In fact, the The Great Resignation can be distilled down to workers […]
The Rise of the Fractional CMO A smart strategy for capturing marketing executive leadership at a fraction of the cost. Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the top talent needed to effectively execute. Or you have a small marketing team that needs support, […]
What’s in a Name? A new name reflects a new vision. Most companies come to a point when they look at their brand and wonder if it fits them anymore. Maybe a slogan is out-of-date, or an approach is out-of-touch. Or maybe new technology has changed the face of their industry. Whatever the reason(s), all […]
by Jeffrey Davis | Jan 6, 2022 C-360 has been selected by Michigan’s Grasshopper Farms to provide integrated marketing communications services to promote the farm’s premium sun-grown cannabis products and its leadership role in the industry. C-360’s team of communications experts will provide a range of services, including strategic planning, message development, thought leadership, media relations, and digital communications. […]
