Lamar Lawson Co-CEO Every great company has a vision that inspires and drives them forward. At C-360 Agency, our vision is clear: To help our clients “Own the Spotlight.” This phrase represents our commitment to empowering you to stand out, capture attention, and achieve lasting success in your market through innovative and forward-thinking marketing solutions. […]
By Meghan Waite, Director of Client Services We’re all familiar with MVP (Most Valuable Player), but let’s talk about MBP – Marketing Best Practices. Coined during my years of refining campaign management skills, MBPs emphasize principles that elevate marketing efforts. While MBPs are fundamentals for seasoned marketers, they serve as valuable reminders for everyone. Perhaps […]
By Mike DeMos, Co-CEO Managing a brand might seem straightforward to many clients—design a logo, write some copy, post on social media, and place a few ads. But in reality, brand management is a multifaceted, intricate process that requires the expertise of a diverse team of professionals, each with specialized skills. At C-360, we understand […]
Public Relations (PR) is like building a fire: You need a solid foundation to ensure lasting success. And that can take time and skill. While it’s true that some campaigns can take off with a flash, for most the journey is slower. But for those who are willing to stay the course — patiently and […]
The C-360 Agency is excited to announce the appointment of Lamar Lawson as Co-CEO. With nearly two decades of experience in creative direction, design, and program management, Lawson brings an unparalleled level of expertise to the agency. Lamar’s journey began with a passion for visual storytelling, culminating in a BFA in Visual Communication and Design […]
While the digital world is taking over all platforms, Artificial Intelligence (AI) acts as a guiding light bringing about real change, especially in the world of marketing. Entrepreneurs, from startups to established enterprises, are increasingly turning to AI to streamline their marketing efforts, improve customer experiences, and drive unprecedented growth in business. But the […]
I remember asking my dad how one of my friends got so lucky to have a new bike. He said, “There is no such thing as luck, but I can give you some work to do that will get you that new bike! Make your luck, son!” Luck, often considered the mysterious force behind an […]
Revving Up Resilience — Lessons from Dirt Bike Racing I have been riding and racing dirt bikes in an endurance series since 1990. I rose through the ranks from novice to expert and have been lucky enough to win several championships along the way, most between the ages of 45 and 60. And as with […]
We all have our own version of the bad-client story. For small business owners like myself, the allure of a new, big-name client or big project can tempt us to overlook red flags and we start to think, “This one will be different … right?” Not usually. And yes, I have done it — and I […]
Keswick, a not-for-profit nursing home and aging services provider serving Baltimore for 140 years, , has selected the C-360 Agency as its agency of record for brand strategy, creative services, social media strategy and engagement, content development, public relations, fundraising, and advertising services. The announcement comes as Keswick, delivering on its mission to improve the […]
