Blog & News

Keswick Names The C-360 Agency As Agency-Of-Record

Keswick, a not-for-profit nursing home and aging services provider serving Baltimore for 140 years, , has selected the C-360 Agency as its agency of record for brand strategy, creative services, social media strategy and engagement, content development, public relations, fundraising, and advertising services.    The announcement comes as Keswick, delivering on its mission to improve the […]

The Link Between Marketing Sophistication and Profitability

While the businesses are progressing at the blink of an eye, the correlation between marketing sophistication and profitability has never been more pronounced. As markets become increasingly competitive, the ability of a business to not only understand its audience but also to engage with them through sophisticated marketing strategies has become a critical determinant of […]

From the Desktop of Michael DeMos: Tips for Harnessing AI

Businesses and marketers are always seeking innovative ways to improve efficiencies in marketing operations. And while many new technologies and systems tweak the efficiency needle, AI is off the charts in its potential. ChatGPT and Bard are the emerging leaders in the AI typically used by marketers. Leveraging AI gives marketers the capability to quickly […]

Seven Essential PR Lessons Worth Learning

Seven Essential PR Lessons Worth Learning Jeff Davis, Senior Public Relations Strategist Anyone who has worked in public relations has experienced those moments where we think we’ve hit the jackpot with a media placement, only to hear crickets from clients or receive nasty notes smacking us down to reality. Like that time I landed a […]

The 7 P’s of Marketing: Your Guide to a Comprehensive Strategy

The marketing mix is a foundational model in marketing that has traditionally been dominated by the 4 P’s: Product, Price, Place, and Promotion. However, this model has evolved, expanding to include three additional P’s—People, Process, and Physical Evidence. Together, these 7 P’s offer a comprehensive framework for executing and evaluating your marketing strategy. Let’s explore […]

From the Desktop of Michael DeMos: The Art of the Review

The Art of the Review In today’s short-attention-span, digital-everything world, reviews can make or break your brand. And whether that’s fair or not, it’s still true. We get a lot of panicked calls from organizations who have received negative reviews and need help combatting them. While we can’t work miracles, there is a lot we […]

Reviving Your Marketing Strategy

In a rapidly evolving digital landscape, recognizing the signs that your marketing approach needs revitalization is crucial. From declining engagement to shifting market trends, proactive adjustments can ensure your strategy remains effective and competitive.  Signs Your Marketing Strategy Needs a Refresh Declining Engagement: If your engagement rates on social media, email open rates, or website […]