While the businesses are progressing at the blink of an eye, the correlation between marketing sophistication and profitability has never been more pronounced. As markets become increasingly competitive, the ability of a business to not only understand its audience but also to engage with them through sophisticated marketing strategies has become a critical determinant of […]
Businesses and marketers are always seeking innovative ways to improve efficiencies in marketing operations. And while many new technologies and systems tweak the efficiency needle, AI is off the charts in its potential. ChatGPT and Bard are the emerging leaders in the AI typically used by marketers. Leveraging AI gives marketers the capability to quickly […]
Seven Essential PR Lessons Worth Learning Jeff Davis, Senior Public Relations Strategist Anyone who has worked in public relations has experienced those moments where we think we’ve hit the jackpot with a media placement, only to hear crickets from clients or receive nasty notes smacking us down to reality. Like that time I landed a […]
The idea of replacing human talent with Artificial Intelligence (AI) in marketing departments has stirred up a veritable hornet’s nest in the business world. Some herald it as the next step in the evolution of marketing, while others view it as a job-stealing juggernaut. Let’s dive into this controversial topic and unearth the truth from […]
The marketing mix is a foundational model in marketing that has traditionally been dominated by the 4 P’s: Product, Price, Place, and Promotion. However, this model has evolved, expanding to include three additional P’s—People, Process, and Physical Evidence. Together, these 7 P’s offer a comprehensive framework for executing and evaluating your marketing strategy. Let’s explore […]
The Art of the Review In today’s short-attention-span, digital-everything world, reviews can make or break your brand. And whether that’s fair or not, it’s still true. We get a lot of panicked calls from organizations who have received negative reviews and need help combatting them. While we can’t work miracles, there is a lot we […]
In a rapidly evolving digital landscape, recognizing the signs that your marketing approach needs revitalization is crucial. From declining engagement to shifting market trends, proactive adjustments can ensure your strategy remains effective and competitive. Signs Your Marketing Strategy Needs a Refresh Declining Engagement: If your engagement rates on social media, email open rates, or website […]
For small businesses in this competitive environment, having a solid marketing strategy isn’t just beneficial—it’s essential. The right marketing plan can elevate a small business, providing a clear path to growth and success. Here’s a closer look at the limitless benefits that strategic marketing offers to small businesses. Clear Brand Identity A comprehensive marketing strategy […]
Artificial Intelligence (AI) is all over the news and is officially considered The Next Big Thing. At C-360 we are embracing it — with caution. Mike DeMos, President and CEO I believe that it will kneecap traditional marketing agency models over the next 12 months. Because of this, the C-360 team is pouring resources into […]
The C-360 Agency Welcomes Graphic Designer Rick DuBois The C-360 Agency, a full-service integrated communications agency specializing in marketing strategy and brand expansion through a CMO model that includes public relations, social media, digital and paid advertising, is excited to announce the newest addition to their creative team, Rick DuBois, who joins as a senior […]
