The marketing mix is a foundational model in marketing that has traditionally been dominated by the 4 P’s: Product, Price, Place, and Promotion. However, this model has evolved, expanding to include three additional P’s—People, Process, and Physical Evidence. Together, these 7 P’s offer a comprehensive framework for executing and evaluating your marketing strategy. Let’s explore […]
The Art of the Review In today’s short-attention-span, digital-everything world, reviews can make or break your brand. And whether that’s fair or not, it’s still true. We get a lot of panicked calls from organizations who have received negative reviews and need help combatting them. While we can’t work miracles, there is a lot we […]
In a rapidly evolving digital landscape, recognizing the signs that your marketing approach needs revitalization is crucial. From declining engagement to shifting market trends, proactive adjustments can ensure your strategy remains effective and competitive. Signs Your Marketing Strategy Needs a Refresh Declining Engagement: If your engagement rates on social media, email open rates, or website […]
For small businesses in this competitive environment, having a solid marketing strategy isn’t just beneficial—it’s essential. The right marketing plan can elevate a small business, providing a clear path to growth and success. Here’s a closer look at the limitless benefits that strategic marketing offers to small businesses. Strategic marketing plays a crucial role in […]
Artificial Intelligence (AI) is all over the news and is officially considered The Next Big Thing. At C-360 we are embracing it — with caution. Mike DeMos, President and CEO I believe that it will kneecap traditional marketing agency models over the next 12 months. Because of this, the C-360 team is pouring resources into […]
The C-360 Agency Welcomes Graphic Designer Rick DuBois The C-360 Agency, a full-service integrated communications agency specializing in marketing strategy and brand expansion through a CMO model that includes public relations, social media, digital and paid advertising, is excited to announce the newest addition to their creative team, Rick DuBois, who joins as a senior […]
Revolving Door Agency Moves: C-360 Agency, Crosby, PRX & More By Kaila Mathis on Jun. 8, 2023 – 2:30 PM https://www.adweek.com/agencyspy/revolving-door-agency-moves-c-360-agency-crosby-prx-more/181413/ This Thursday, we’re celebrating a number of new product offerings, partnerships and moves towards innovation within a constantly evolving industry. Association of National Advertisers The Association of National Advertisers (ANA) updated its services agreement template. The […]
by Jeffrey Davis | Apr 5, 2022 The C-360 agency, an integrated communications agency specializing in public relations, marketing, social media and digital strategy and advertising, has received the Veteran-Owned Small Business Enterprise (VSBE) certification from the state of Maryland, Department of Veterans Affairs. The VSBE certification enables the veteran-owned marketing communications firm to help state contractors meet […]
The C-360 Agency Adds Corporate Marketing & Communications Leader Ellen Hoover as Senior Account Executive BALTIMORE, MD (July 19, 2023) – The C-360 Agency, a full-service integrated communication agency specializing in marketing strategy, public relations, social media, digital strategy, and paid advertising, today announced the hire of veteran corporate marketing and communications leader Ellen Hoover […]
Increase Conversions up to 20% With Intent Marketing In the world of marketing, once upon a time you chose a channel, sprayed your message out at a large, broadly defined demographic audience, and hoped that it would hit at least a few potential customers. But times have changed … and they keep changing. In fact, […]
