Artificial Intelligence (AI) is all over the news and is officially considered The Next Big Thing. At C-360 we are embracing it — with caution.
Mike DeMos, President and CEO
I believe that it will kneecap traditional marketing agency models over the next 12 months. Because of this, the C-360 team is pouring resources into finding appropriate and rational ways to integrate AI tools into our workflows. But we also can’t lose our human touch; rather, it’s best to find a balance.
My best AI marketing example is our new marketing strategy engine powered by Robotic Marketer. We are now building marketing strategies in weeks rather than months and at a fraction of the cost. And the accompanying digital dashboard provides true data-driven campaign results in real time. It’s nothing short of amazing. (image of dashboard)
Since AI’s reach is so wide, I asked my team to weigh in on what AI trends they are seeing in their areas of expertise. Without further ado …
In the fast-paced world of Public Relations, AI is not just a tool anymore; it’s becoming a game-changer, taking on the role of co-pilot. It’s a bit like having an assistant to help reshape the way PR professionals strategize and execute their campaigns.
Tools like ChatGPT are more than colleagues; they’re invaluable assets. They assist in crafting tailored press releases, pitches, and media advisories, as well as analyzing articles. Additionally, as AI continues to evolve and expand, it is gearing up to handle creating entire PR campaigns. This means setting client objectives, creating engaging content, analyzing the competition, planning distribution, optimizing strategies and generating insights.
As AI takes the wheel for routine tasks, PR pros get the freedom to ask the right questions, focus on being creative, dive into strategic thinking, and approach campaigns with a nuanced understanding. In short, AI allows PR professionals to focus on the more complex aspects of their roles.
Social media is always changing, and AI is the newest (and largest) influencer. Many social media marketers were intimidated when AI was first introduced thinking they would be “replaced.” However, AI is just a tool that can be used to work more effectively.
Tools like ChatGPT have allowed social media marketers the ability to create engaging and grammatically correct copy in a matter of seconds. This tool eliminates many problems for a social media marketer, most notably creativity blocks, freeing up time and allowing marketers to focus more on strategic, high-level thinking.
However, don’t rely on ChatGPT too much! A big part of social media is authenticity, which requires using a unique voice that AI simply cannot replicate accurately.
Vidyo.ai is another great tool that allows users to shorten long-form videos into short-form clips. It was specifically designed to create sharable, trending content for platforms like Instagram, Facebook and TikTok.
By embracing AI for time-consuming tasks, it allows social media marketers to focus on strategy and creativity.
If 2023 was the year of collectively dipping our toe in the AI marketing pool, then 2024 may be the year we take the plunge headfirst. Here are three of the top AI trends in marketing strategies for 2024.
- Enhanced Personalization: AI’s ability to analyze vast customer data enables hyper-personalized marketing campaigns. From individualized product recommendations to tailored email content, AI-driven personalization will be key to deepening customer engagement and loyalty.
- Voice Search Optimization: With the prevalence of virtual assistants, optimizing for voice search is crucial. AI’s natural language processing capabilities are pivotal for tailoring content to voice searches, helping brands improve their digital visibility and reach.
- Predictive Analytics for Decision-Making: AI-driven predictive analytics is changing the way marketers strategize. By anticipating future trends and consumer behaviors, AI helps in crafting more effective, data-driven marketing strategies.
In essence, these AI trends are essential for businesses looking to innovate and stay ahead in our rapidly evolving digital landscape.
In the world of visual arts, a transformative collaboration is unfolding between human creativity and Generative Artificial Intelligence (GAI). This partnership, for now, ushers artists into a reality where the boundaries of creative thought blur and possibilities expand beyond our current understanding. The transformation is in its infancy with platforms such as Midjourney, Leonardo AI, and Firefly, but we are on the edge of a revolution not unlike the dawn of the Internet.
GAI opens doors to a future where the horizons of creativity are limitless. Artists in every field are liberated from what was once considered possible or conventional. Imagination becomes the driving force, with AI serving as the medium to bring these visions to life.
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin
