It’s incredibly common for people and companies to (mistakenly) use “marketing” and “advertising” interchangeably. But they are indeed different. If we were to use an analogy, think of marketing as the horse and advertising as the cart. To go anywhere, one clearly belongs in front of the other, and when things start to get off […]
Life and well-being are all about balance. We spend much of our time and energy searching for it, whether it’s in our diets, our relationships or our budgets. But it’s not a static goalpost, which makes this pursuit all the much harder. In fact, the The Great Resignation can be distilled down to workers […]
The Rise of the Fractional CMO A smart strategy for capturing marketing executive leadership at a fraction of the cost. Who doesn’t need marketing expertise to help grow their organization? You have real budgets, but you can’t attract the top talent needed to effectively execute. Or you have a small marketing team that needs support, […]
What’s in a Name? A new name reflects a new vision. Most companies come to a point when they look at their brand and wonder if it fits them anymore. Maybe a slogan is out-of-date, or an approach is out-of-touch. Or maybe new technology has changed the face of their industry. Whatever the reason(s), all […]
by Jeffrey Davis | Jan 6, 2022 C-360 has been selected by Michigan’s Grasshopper Farms to provide integrated marketing communications services to promote the farm’s premium sun-grown cannabis products and its leadership role in the industry. C-360’s team of communications experts will provide a range of services, including strategic planning, message development, thought leadership, media relations, and digital communications. […]
