Keswick Names The C-360 Agency As Agency-Of-Record

Agency Of Record

Keswick, a not-for-profit nursing home and aging services provider serving Baltimore for 140 years, , has selected the C-360 Agency as its agency of record for brand strategy, creative services, social media strategy and engagement, content development, public relations, fundraising, and advertising services.   

The announcement comes as Keswick, delivering on its mission to improve the experience of aging, prepares for a period of continued growth and service to the community with a $65 million renovation of its Baltimore City campus.

One of the first tasks for the agency will be to add clarity and context to Keswick’s brand and brand promise, to build awareness of its many offerings that help people in the community as they age.

Keeping innovation at the forefront of its strategy, C-360 will offer a range of strategic and tactical tools and services to help the organization connect more deeply with its diverse audiences.

The agency’s work will include acknowledging the significant impact of the Keswick Foundation, the largest foundation in Maryland dedicated to aging, which continues to support the organization’s work on campus and beyond.

“We are grateful for C-360’s fractional CMO approach and their expertise in helping brands connect with multiple audiences, a strong need given the diversity of the Keswick community,” said Aileen McShea Tinney, president and CEO. “C-360 has the relevant hands-on experience, and understands that our mission as a not-for-profit transcends direct services into how people actually think about aging, for the better, for all of us.

“Keswick is one of the most respected and trusted organizations in Baltimore and has been creating a difference in the community since their founding in 1883. And their CEO Aileen Tinney has big plans for Keswick.  We are looking forward to making a great impact for Keswick and for the many people they serve,” said Michael DeMos, CEO of the C-360 Agency.   

About Keswick 

Serving the Baltimore community for 140 years, Keswick is a mission-driven, not-for-profit organization dedicated to improving the experience of aging. Located at the border of Hampden and Roland Park in Baltimore City, Keswick’s 7-acre campus is anchored by the Keswick Multi-Care Center offering subacute and long-term care, including on-site dialysis services. The campus includes the Wise & Well Center, the first Center for Healthy Living in Maryland and part of Keswick’s extensive community health services. For more information visit

 About C-360 Agency 

Based in Baltimore, the experienced C-360 team offers fractional CMO services, public relations and crisis communications; media planning and buying, including traditional and digital advertising; SEO (search engine optimization); SEM (paid search and display); website design and development; creative services, including graphic design and copywriting; social media (paid and organic); event planning; photography and videography. For more information, visit


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