Increase Conversions up to 20% With Intent Marketing In the world of marketing, once upon a time you chose a channel, sprayed your message out at a large, broadly defined demographic audience, and hoped that it would hit at least a few potential customers. But times have changed … and they keep changing. In fact, […]
Lakefront Pictures Selects the C-360 Agency for Public Relations for Their New Film “The Unseen” BALTIMORE, MD (February 2023) — Lakefront Pictures, a production company that elevates unheard voices and tells stories untold that change narrow perspectives through the content it produces, has tapped the C-360 Agency to promote their upcoming supernatural thriller “The Unseen” […]
by Jeffrey Davis | Dec 21, 2022 Iconic actor/musician/activist Corey Feldman (The Goonies, The Lost Boys, Stand By Me) has selected Baltimore’s the C-360 Agency for public relations services to promote his latest album and Love ReTours national tour, Feldman’s first tour in five years. The tour ran from October through December and was a huge success with many […]
Rethinking Employee Recruitment Improving your company’s marketing will improve your recruitment results. A recession may be looming, but the job market remains strong. While that is great news for employees, employers are feeling the crunch. How can organizations stay competitive and attract talent? This is a long-term problem that deserves long-term solutions. Traditional marketing and […]
Planning begins before a crisis hits. The unexpected can happen to any company at any time. In a flash you can lose public confidence, and getting it back takes time. One of the most predictable aspects of crisis communications is how unpredictable the scenarios can be. In many cases, you can’t make this stuff […]
by Jeffrey Davis | Oct 26, 2022 The C-360 Agency, a full-service integrated communications agency specializing in marketing strategy, public relations, social media, digital strategy, and paid advertising, announced the hire of Samantha Waranch as PR Specialist. Waranch joins C-360 after living and working in Los Angeles for nearly 20 years. She held PR roles at Paramount Studios and agencies, including […]
At the heart of a business is its relationships—between coworkers, clients, and customers. To be effective, you need to get along with others and communicate clearly. Is there any communication method that’s more effective than the telephone? We’d like to make the case that there isn’t. EVOLVING COMMUNICATION For decades there were three ways […]
by Jeffrey Davis | May 11, 2022 The C-360 Agency, an integrated communications agency specializing in public relations, marketing, social media, digital strategy and advertising, today announced the hire of Meghan Waite as account manager. In her new role, Waite is responsible for building and executing best-in-class B2B and B2C marketing strategies for the agency’s clients. Waite joins C-360 from Stanley Black & […]
It’s incredibly common for people and companies to (mistakenly) use “marketing” and “advertising” interchangeably. But they are indeed different. If we were to use an analogy, think of marketing as the horse and advertising as the cart. To go anywhere, one clearly belongs in front of the other, and when things start to get off […]
Life and well-being are all about balance. We spend much of our time and energy searching for it, whether it’s in our diets, our relationships or our budgets. But it’s not a static goalpost, which makes this pursuit all the much harder. In fact, the The Great Resignation can be distilled down to workers […]
