Public Relations (PR) is like building a fire: You need a solid foundation to ensure lasting success. And that can take time and skill. While it’s true that some campaigns can take off with a flash, for most the journey is slower. But for those who are willing to stay the course — patiently and […]
The C-360 Agency is excited to announce the appointment of Lamar Lawson as Co-CEO. With nearly two decades of experience in creative direction, design, and program management, Lawson brings an unparalleled level of expertise to the agency. Lamar’s journey began with a passion for visual storytelling, culminating in a BFA in Visual Communication and Design […]
While the digital world is taking over all platforms, Artificial Intelligence (AI) acts as a guiding light bringing about real change, especially in the world of marketing. Entrepreneurs, from startups to established enterprises, are increasingly turning to AI to streamline their marketing efforts, improve customer experiences, and drive unprecedented growth in business. But the […]
I remember asking my dad how one of my friends got so lucky to have a new bike. He said, “There is no such thing as luck, but I can give you some work to do that will get you that new bike! Make your luck, son!” Luck, often considered the mysterious force behind an […]
Revving Up Resilience — Lessons from Dirt Bike Racing I have been riding and racing dirt bikes in an endurance series since 1990. I rose through the ranks from novice to expert and have been lucky enough to win several championships along the way, most between the ages of 45 and 60. And as with […]
We all have our own version of the bad-client story. For small business owners like myself, the allure of a new, big-name client or big project can tempt us to overlook red flags and we start to think, “This one will be different … right?” Not usually. And yes, I have done it — and I […]
Keswick, a not-for-profit nursing home and aging services provider serving Baltimore for 140 years, , has selected the C-360 Agency as its agency of record for brand strategy, creative services, social media strategy and engagement, content development, public relations, fundraising, and advertising services. The announcement comes as Keswick, delivering on its mission to improve the […]
While the businesses are progressing at the blink of an eye, the correlation between marketing sophistication and profitability has never been more pronounced. As markets become increasingly competitive, the ability of a business to not only understand its audience but also to engage with them through sophisticated marketing strategies has become a critical determinant of […]
Businesses and marketers are always seeking innovative ways to improve efficiencies in marketing operations. And while many new technologies and systems tweak the efficiency needle, AI is off the charts in its potential. ChatGPT and Bard are the emerging leaders in the AI typically used by marketers. Leveraging AI gives marketers the capability to quickly […]
Seven Essential PR Lessons Worth Learning Jeff Davis, Senior Public Relations Strategist Anyone who has worked in public relations has experienced those moments where we think we’ve hit the jackpot with a media placement, only to hear crickets from clients or receive nasty notes smacking us down to reality. Like that time I landed a […]
