C-360 Agency was retained by Springwell Senior Living in 2017 to generate awareness and drive traffic to the Mt. Washington Independent Living, Assisted Living and Memory Care community, most notably the brand-new Homestead, an IL four-story, 99-unit building scheduled to open Summer 2018. C-360 developed a targeted multi-faceted advertising campaign including print, radio, outdoor, direct mail, email marketing, digital and social media.

In addition, C-360 was instrumental in developing a new website, brochure and marketing collateral in addition to generating significant press coverage of newsworthy events. C-360 is still actively engaged with Springwell driving significant traffic to the website and community while raising the community’s profile through extensive advertising and PR efforts.